Our Mission

Operation Warm is #morethanacoat

For a child, a brand new winter coat can be #morethanacoat—it can change a child’s life and empower them with greater self-confidence and increased school attendance. We manufacture and provide a thoughtfully designed collection of brand new winter coats to children in need, helping improve self-confidence, peer acceptance, school attendance and overall wellness.
Give to Operation Warm or start your own fundraiser or run your own community coat program to be part of our cause and make a real difference today.

Our Guiding Principles


We give brand new, well-designed winter coats—a daily essential for every child to help him or her stay warm, healthy, and able during the winter months.


A brand new winter coat may be small enough to wrap around a waist, but it’s big enough to empower a child through increased self-esteem and confidence.


The gift of a brand new winter coat empowers children by sparking confidence and self-pride in a way that second-hand clothing cannot. Our supporters can transform a child’s life and clearly tell a child, “You’re worth it.”

What We Believe

A new winter coat can be more than a coat. We believe it helps build self esteem and tells a child, “You’re worth it.” A brand new winter coat can inspire pride and joy within a child, while also increasing peer acceptance.
Our partners and supporters contribute to making this level of difference in the lives of millions of children since Operation Warm’s inception in 1998.

Give a Gift of Warmth

Every donation helps us manufacture and provide high-quality, brand new winter coats to children in need across the United States.