Cause Marketing is Good Marketing
A recent study by Cone Communications found that demand for brands to support causes is strong and growing. One highlight of the study: 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
I t comes a little surprise then that more companies are offering to help Operation Warm as we work to provide happiness and warmth to more children through the gift of brand new winter coats. This includes our latest cause marketing partner, Half Moon Restaurant in Kennett Square, just a few miles from our office.
Our mission resonates with many and provides a compelling cause for your business to support: empowering underprivileged children to attend school with pride on cold winter days thanks to a new Operation Warm winter coat. Let us know if you’d like to work with us on your next cause marketing campaign.
A Look Back at Winter 2016 – 2017: A Season of Warmth
Thanks to our partners, supporters and staff who helped Operation Warm give hundreds of thousands of new coats to children in need across the United States this past winter season,…Read More
Operation Warm Awarded Generous Grant from the EQT Foundation
Thanks to a generous grant from the EQT Foundation, Operation Warm was able to provide brand new coats to 1,250 children from several counties in Southwestern Pennsylvania this winter. Children…Read More